Nowadays when you hear the term Pinterest two questions comes to your mind. The first one is Why Pinterest is so popular and the second one is how can we use it to drive more traffic to our website.
Let’s go step by step. Why Pinterest is so popular? Well, here are a few stats that you need to see in order to understand first its popularity. Pinterest has over 85 million unique visitors each month. It was the fastest social network to hit the 10 million visitor mark. Pinterest is now the third most popular social network (behind Facebook and Google+). The average number of daily article pins is over five million. Shoppers referred to a site from Pinterest are 10 percent more likely to buy and also Pinterest is the 16th most visited website in the United States.
Pinterest It is a unique concept even among other Social Media sites. It allows you to “PIN” images and videos to “BOARDS” that you have created. You can create a lot of boards and display them in a fashionable way where you can give tips, offer products, show videos and even more. This is why Pinterest is really unique. It is completely visually driven and involves the user’s emotions in a way that can only be achieved through a visual experience.
In the site people love to share pictures of their favorite products so it makes it the perfect place for people to look out for products. It’s a great way to market yourself and create brand awareness but always set up a mix of offering your products and share stuff on boards that people will click thru it. The very last thing that you want to do here is to just promote yourself because this will drive away people and also it will show that you are spamming on the site.
How can you get involved into Pinterest? Very easy! The first thing that you need to do is to join pinterest and on first and last name you can add your company or if not add your real name. Once you have joined it customize it in a way that looks awesome. Add a nice description and also your website so you can get a backlink to your site. Then you need to create Boards that are truly unique. Boards are categories for your images and videos. So add a category that matches the product that you are adding or interesting pictures related to your website content. Search within pinterest what your competition from your niche is doing and try to create boards that look even better.
Optimize Your Boards
Then for each image or video that you place on each board you want to add a great description describing the image, here make use of #Hashtags to make it more relevant, and if you add a product don’t forget to add the dollar sign when you are putting the price of your product. This way Pinterest will display the price over your image letting people know that the product is for sale. After that at the end of the description add the URL of your product to get an extra backlink. This means that for every image that you have you will have two backlinks one from the image itself and another from the description.
Like the rest of the social networks as more followers you have, more views you will have, thus more chances for people to click on the link that you have placed which means that they will be redirected to your website. In order to get more followers first search for your niche keyword in the search box and go to”pinners”. Now go to the accounts related to your niche that have a nice base of followers preferably over 2000 followers and click on the followers and start following the people.
Here we recommend you to follow up to 100 people a day so it doesn’t look suspicious. Now from the people that you are following also you need to like some of their photos and also comment on them. This person will notice this and as a result the chances for that person to follow you back will increase a lot more. Balance your time between posting and adding people. By doing this, more people will find you and “re pin” your posts and share them across other social platforms too. This way your account will grow naturally.
Use Pinterest to obtain clients feedback: You can put comments under your PINS. This can assist in branding, marketing and creating campaigns to reach your customers.
Add a “Pin It“ button on your website. Pinterest makes it easy for your clients to pin an item from your existing page and put it on their own board. People who are following you will then see what you have Pinned. They will then click through the image to your site, which means increased traffic and potentially more sales.
If you are curious and can’t think of great boards besides looking out for your competitors you can also check what’s popular around Pinterest. Go to the “POPULAR” tab. Here take a look at the number of likes, comments and repins which will be a good indicator of what people like.
After you have done this, a great way to get more clicks thru your images is by creating or sharing INFOGRAPHICS. People love Infographics, create them or find them and share them. Use long and bright pictures; these kinds of pictures stand out from the rest and usually get more traffic. Try to run a contest and use Pinterest to choose the winners with the best boards. This is a great way to create brand awareness.
Lastly and to help you get more traffic on Pinterest what you can do is to always pin services and products related to your field of operation. Use a curator with your pin board, tell people about your brand, use trending topics to gain followers and traffic, create a contributor’s board and create boards with a sneak peak on the latest and greatest about your product.